The survey, which has been fueling growing speculation on social media, has been getting mixed reactions. Spotify is also gathering data about the acceptance of the feature through a survey. This is similar to the Spotify feature that allows artists to promote their merchandise and tickets on the platform. Users interested in purchasing the NFTs will be able to click through to the marketplace where it is listed. However, Spotify is not facilitating or taking a cut from the sale of the NFTs. can preview NFTs on the artists’ profile page. We routinely conduct a number of tests in an effort to improve artist and fan experiences,” a Spotify spokesperson said.Īccording to MusicAlly, artists including Steve Aoki, who has long been bullish on NFTs, as well as the Wombats appear to be participating in the test. “Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles. The data it collects from the test will help it decide whether to push forward with the feature or not. The company told MusicAlly that the test is being done as part of an effort to improve the experience of artists and their fans. The platform, which has over 422 million monthly active users, says the integration will allow artists to promote their NFTs. Music streaming platform Spotify has confirmed rumors that it is testing support for non-fungible tokens (NFTs).
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